Negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, says Kenvue's Mark Proulx.

Ultra Football has introduced a new brand direction, ‘Unapologetically Football’, led by a new leadership team with a vision for growth ahead of its 10-year milestone in 2027. The football destination ...

Britain’s largest food brands were the stand-out winners of last year as revenue growth surged ahead of cheaper own-label alternatives, OC&C has found. Revenues at the UK’s top 25 branded companies ...

Megan Schaltegger is a lifestyle and commerce writer. She has written for Cosmopolitan, Women's Health, Delish, PopSugar, and more.

not to mention the hundreds of store brand knock-offs (Figure 5). Similarly, since KVUE's Zyrtec went off patent in 2007, consumers have seen a dramatic price reduction for generic versions of ...

Premium appliances from leading brands like Dyson, Electrolux, and more are available at unbeatable prices this Diwali season during the Amazon Great Indian Festival Sale. Shoppers can enjoy ...

coli outbreak, and out of an abundance of caution, we have proactively removed fresh onions from select Taco Bell, Pizza Hut and KFC restaurants," Yum Brands ... Pounder off the menu in one ...

Months before he died from a rare cancer in 2021, Abloh had sold his brand to LVMH as a way to protect his family financially. It’s doubtful that he envisioned Off-White being part of an investment ...

“Going with the Scout brand as opposed to VW gives it an advantage,” said S&P Global Mobility principal analyst Stephanie Brinley. “VW has no heritage in the U.S. for pickups and off-roaders.

VW’s US-only spin-off brand Scout Motors has launched its first two models, although it's currently referring to them both as “production-intent concepts”. Introducing the Traveler SUV and ...