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The term ‘phygital’ is a portmanteau of physical and digital. It was coined by Chris Weil, former CEO of Momentum Worldwide, ...

This gap offers an open field for brands willing to adapt. To connect with Gen Z, businesses will need to innovate quickly, create engaging, visual shopping experiences, and integrate online and ...

Spread across 4,000 sq. ft. of retail area, the newest outlet is situated on the third floor of Phoenix United Mall in Lucknow ...

This expansive research offers new perspectives into Indian Gen Z’s distinctive spending power across multiple categories, ...

Search for product of your choice? HealthKart, is an online portal and an easiest way to discover and shop for Dietary ...

Lowe Lintas India has created a new campaign for Google Shopping that embodies the spirit of Diwali celebrations with a lively virtual marketplace experience. Named “Google Shopping ka Mela,” the ...

Samsung had launched the Galaxy Ring wearable in India. The device was announced in July 2024, alongside the Galaxy Z Fold 6 and Galaxy Z Flip 6. The Galaxy Ring has been priced at ₹38,999 and is ...

Cartoonist Tom Fishburne has developed a series of witty cartoons that humorously debunk common myths about Gen Z in this report by Snap Inc. & Boston Consulting Group.

A new study by Snapchat reveals that Gen Z in India blends offline and online shopping, known as "phygital" habits. This ...

The first comprehensive report on India's Gen Z provides hard data on the spending power and consumer behaviour of this ...

A new Apple leak suggests that the full iPhone 17 range will feature a new glue holding the batteries in place.