That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

The iconic orange Goldfish snack is getting a new name: Chilean Sea Bass. Fret not, the recipe is still the same, and the name change is only temporary. “Chilean Sea Bass are just like regular ...

In an attempt to appeal to adults and show that the snack isn’t just for kids, Goldfish crackers are getting a temporary name change. The new rebranding of Goldfish under the name “Chilean Sea Bass” ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

Instead of appealing to the typical kid of a consumer for the cheddar cracker, the Pepperidge Farm snack is going for a more sophisticated image with a (temporary) new name: Chilean Sea Bass. Though ...

The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the vice president of Goldfish, assures consumers the name change is all in good fun. “We know the love ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...

According to multiple media reports, Goldfish’s owner, Pepperidge Farm (a division of the Campbell Soup Company) will temporarily re-brand the product Chilean Sea Bass. “It’s come to our ...

Goldfish crackers have officially been renamed "Chilean Sea Bass" crackers. Is this some kind of warped joke? A perverted Halloween snack scam? How very dare they! Do not fret—it’s just for a ...

The Pepperidge Farm snack brand is tweaking its name for a limited time to "Chilean Sea Bass," a more grown-up title, the Campbell's Company announced Wednesday. It's part of a strategy to attract ...