The Rolex Pepsi, with its distinctive red and blue bezel, is certainly a favourite amongst watch enthusiasts and collectors.

Despite a decline in luxury sales, watch auctions in Geneva by Phillips, Sotheby’s and Christie’s show there's still demand for exceptional timepieces ...

Though many of them are from high-end independent brands, some of them are more common—though no less compelling—references ...

In 2023, Rolex celebrated Le Mans’ 100th anniversary with a limited edition Daytona in 18-karat white gold. The watch, which was discontinued at Watches and Wonders 2024, featured a Paul Newman ...