1. Take a basic product and make it special (upgrade). Premium bottled water (Fuji), expensive coffee (Starbucks), and gourmet cookies (Mrs. Fields) are examples of what were once pedestrian products ...
Also, Leon said he is at "the 1-yard-line" with Starbucks, which would be the ... other businesses and is confident of landing a large box retailer and a large grocery store chain.
Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...