Workers prepare for the grand opening of Taco Bell on Friday at 1739 Sherman Ave. They're rolling out the purple carpet for ...

If you’re one of the people who can’t get enough of the Bell’s fries and get them often, its latest Nacho Fries Lover’s Pass ...

When Sean Tresvant became Taco Bell’s CEO, he heard a piece of advice that stuck with him — and helped him quickly adapt to ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Taco Bell fans are eager to get their hands on the possible new Crispy Chicken Strips menu additions that the food chain is ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

Taco Bell is leaning into technology to improve the speed and efficiency of its drive-thrus and schedule shifts. Taco Bell’s ...

Police said they learned the 12-year-old had made the fake threat out of retaliation at another juvenile who was at the Taco ...

To stay competitive, fast food must focus on affordability. Discounts, larger portions, and better pricing are the top ...

Taco Bell’s strategy for this entire decade so far has been to periodically remove and bring back menu items. I hate to say it, but, it’s working. While I find it incredibly annoying that Taco ...

Taco Bell is no stranger to experimenting with its menu items—from incorporating sweet and savory flavors into its mainstays ...

Moline police detained a 12-year-old Wednesday after he allegedly made a bomb threat against a Taco Bell.