Workers prepare for the grand opening of Taco Bell on Friday at 1739 Sherman Ave. They're rolling out the purple carpet for ...

If you’re one of the people who can’t get enough of the Bell’s fries and get them often, its latest Nacho Fries Lover’s Pass ...

When Sean Tresvant became Taco Bell’s CEO, he heard a piece of advice that stuck with him — and helped him quickly adapt to ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Taco Bell fans are eager to get their hands on the possible new Crispy Chicken Strips menu additions that the food chain is ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

Taco Bell is leaning into technology to improve the speed and efficiency of its drive-thrus and schedule shifts. Taco Bell’s ...

Police said they learned the 12-year-old had made the fake threat out of retaliation at another juvenile who was at the Taco ...

Through the summer and fall of 1996, Alfaro began seeding Psycho Chihuahua with his Taco Bell co-workers. He even ran a focus ...

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...