Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

Taco Bell launched a throwback menu with 1960s, '70s, '80s dishes. This Scottsdale time capsule is the perfect backdrop.

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Remember the Arch Deluxe burger from McDonald's? What about Taco Bell's Bell Beefer? These are some of the fast food burgers ...

s stock is close to intrinsic value, suggesting a 'Hold ... and re-attract non-occasional guests, Taco Bell launched the $7 'Luxe Cravings Box', now offering a full meal to appeal mainly to ...

Taco Bell is testing its Crispy Chicken Strips with Mexican spices in Flint, Michigan, while Jack in the Box debuts festive "Noggy or Nice" shakes and treats. Sweet Paris also introduces holiday ...

In short, Taco Bell single-handedly carried Yum! Brands quarter. Its same-store sales increased by 4%, partly due to ...

Gibbs said the move gave Taco Bell greater marketing flexibility and allowed it to emphasize new menu items in other dayparts, like its Cravings Value Menu and Cantina Chicken lineup. However, the ...

Arabelle Holme, a University of Leeds student, now lives in the themed flat after she took part in a competition for a Taco Bell-themed makeover which received hundreds of entries.

This selection is just as focused on value as ... And Taco Bell is offering more than just the throwback menu items. In a new iteration of the $7 Luxe Cravings Box, the '90s Gordita Supreme ...