Brands across segments began implementing value strategies in earnest during the quarter, but some had to adjust when they weren’t resonating ...

In a world where advertising can play fast and loose with the laws of truth, and every company is competing for your bottom ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

“It’s a whole-cooked chicken sold for less than the same amount of meat raw, saving you time and money,” they add. On top of ...

In White Burgers, Black Cash: Fast Food from Black Exclusion to Exploitation, writer and interdisciplinary scholar Dr. Naa ...

After nearly 50 years of building up a 140-unit presence in Texas, fast-casual concept Taco Cabana is looking beyond the ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

After terrible second-quarter sales and middling-to-poor Q3 results, a recovery for fast-food chains may already be under way.

Arabelle Holme, a University of Leeds student, now lives in the themed flat after she took part in a competition for a Taco Bell-themed makeover which received hundreds of entries.

Yum! Brands saw shares drop after disappointing third-quarter sales and earnings. Analysts share their concerns around store closures.

The chain lacked enough compelling promotions to attract price-sensitive customers during the summer, contributing to ...

Many customers are turning to mom and pop restaurants, casual dining chains or simply cooking at home to get a better deal.