Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

The best global brands have lost at least $3.5 trillion (USD) of value from a lack of investment in long-term brand strategy.

VEVEY, SWITZERLAND — Nestle SA has launched two new global cuisine brands: Mings and Tapatío.

The Athena Pledge has four founding members including AT&T, Capital One, Cisco and Deloitte, who have united to advance ...

Twisted X Global Brands has partnered with Soles4Souls to support relief efforts through a footwear donation valued at $3 ...

Global brand consultancy Interbrand has launched its annual Best Global Brands ranking, marking a quarter of a century of ...

In an era where globalisation is evolving into a more tailored experience, India has now become home to a fast-growing base ...

In another encouraging sign of running race participation’s ongoing recovery from the pandemic, Running USA’s 2024 Global ...

October 21, 2024 — bluesign® is proud to announce that SAITEX Mill has officially become a bluesign® System Partner. This ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

The ALG will act as an incubator for brand growth, using strategic licensing agreements and distribution channels across ...

When Truist Financial Corp. downgraded the stock of Dine Brands Global Inc. early this month, it resulted in a decline in ...