Hundreds of protesters gathered in Battle Creek on Tuesday in protest of WK Kellogg’s continued use of dyes and preservatives that are considered harmful.

The maker of Froot Loops and Apple Jacks announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018.

BATTLE CREEK, Mich. — Activists are gathering in Battle Creek to protest the use of artificial dyes in foods by WK Kellogg. The protest is lead by health activist and influencer Vani Hari, who plans on delivering a petition of over 170,000 people asking WK Kellogg to remove artificial food dyes from its children's cereal.

Activists rally outside WK Kellogg Co. headquarters, urging the company to remove artificial dyes and preservatives from popular cereals like Froot Loops, citing health concerns.

Kellogg, fabricante de Froot Loops y Apple Jacks, anunció hace casi una década que eliminaría los colorantes e ingredientes artificiales para 2018

Hundreds of protesters gathered in Battle Creek on Tuesday in protest of WK Kellogg's continued use of dyes and preservatives that are considered harmful.

Protesters gathered outside WK Kellogg Co.’s Michigan headquarters, demanding the company remove artificial dyes from its cereals sold in the US.

As dozens of Americans rallied outside Kellogg's headquarters, petitions of over 400,000 signatures were delivered to the company’s offices in Battle Creek.

Hundreds of people gathered outside the WK Kellogg headquarters in Michigan on Tuesday calling for the company to hold up its promise to remove artificial dyes from its breakfast cereals sold in the U.