Tyler Atkinson became a pioneer over the summer when he became one of seven players to land an NIL deal with sports ...

Tyler Atkinson inked an NIL deal with adidas in June. Now the elite 2026 linebacker recruit is making sure the partnership ...

PrimaLoft, the Latham-based maker of synthetic insulation for consumer apparel, has hired two new senior vice presidents with ...

Sales at the UK arm of Adidas suffered a fall of more than £100m during its latest financial year despite growth in its own ...

Adidas are reportedly ready to extend their agreement with Celtic after a profitable first four years.

ParalympicsGB and Adidas announced an eight-year extension to their iconic partnership on Wednesday meaning they will ...

The brand’s latest race day shoe is designed to break records. By Ali Ball and Rachel Boswell The wait is over. More than 18 ...

The fall 2024 runways offered some of the most appealing styles in recent memory—all cozy textures, lush materials, and ...

Searching for a top brand to get your next kicks? Then look no further. Check out our page and explore the top shoe brands ...

JD, which has been expanding fast in North America and completed the acquisition of Hibbett there in July, said its ...

It is never easy for a top performer like Nike to lower the bar, but it will be much easier to do so with a new leader.

The sneaker company is reducing supply of its Air Force 1, Air Jordan 1 and Dunk models to revive consumers’ interest.