“The view of the BWG is that the ASA’s own use of the Churchill English bulldog in their own advertising is normalising ...

While the Hispanic market is often treated as a homogeneous group, understanding its diverse subsegments is critical for ...

An Ann Arbor-based advertising agency whose owner was looking to retire has been acquired by a Grand Rapids firm seeking to expand its capabilities across the state and as a step toward larger growth ...

Last-minute holiday promotion strategies can lead to rushed execution, higher ad costs, difficulty coordinating across ...

Dayton’s oldest marketing and advertising agency — with a history of 75 years and counting — has made itself at home in downtown Dayton, having completed its first move in more than 50 years.

But chief executives don’t get marks for effort, and while WPP now looks more rational on a PowerPoint slide, it has been ...

A local deal brings much to the table for Pittsburgh's 16th-largest ad agency, Blink. Two Pittsburgh-founded agencies have ...

Local Chattanooga agency 8Bend Marketing has rebranded to “Human Powered.” The agency changed its name to align with its core ...

Rankin, who has photographed David Bowie and Queen Elizabeth II among others, says the last two years have been "massively ...

As Australia witnesses the easing of consumer pessimism, we might soon find businesses reinvigorating their marketing efforts ...

Silver Spoon Agency is proud to announce that it has been honored as a winner with three awards in three categories in the ...

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of ...