Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...

Dell Technologies shows impressive growth in its servers business. See why DELL stock is a buy, backed by 10% YoY revenue ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...