Now, that has been officially confirmed – with a slight twist. The TAG Heuer parent company, LVMH, has today announced the signing of a ten-year partnership with the motorsport giant.

It has long been said that Rolex’s association with Formula 1 is one of the greatest marketing partnerships of the 21st ...

French luxury giant LVMH has announced a 10-year sponsorship agreement with Formula 1, which includes its brands Louis ...

The NFL great has become quite the watch collector, flexing rare pieces by Rolex, Patek Philippe, and Richard Mille.

F1 has announced a major 'global partnership' - kicking in from F1 2025 - with LVMH in a lucrative billion-dollar deal.

LVMH has signed a 10-year global partnership with Formula One, with brands such as Louis Vuitton and Tag Heuer involved. The ...

French luxury giant LVMH has struck a 10-year sponsorship deal with Formula 1, covering its Louis Vuitton, Moet Hennessy and ...

LVMH has been named the global sponsor of Formula One in a new 10-year agreement, starting from the Melbourne Grand Prix in ...

A 10-year deal that will involve iconic brands such as Louis Vuitton, Moët Hennessy and Tag Heuer. The financial details of ...

The deal comes after months of speculation about the luxury group’s plans to move into motor racing as the tie-in between ...

Formula 1’s appeal stretches beyond the adrenaline of fast cars—it represents innovation, precision, and global influence.

With an official note published late yesterday afternoon, Liberty Media confirmed a new commercial agreement with the LVMH group, which includes, among others, the Louis Vuitton and Tag Heuer brands.