Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...

We live in the world of, 'I’ll be happy when,' and this can put us off living life to its fullest. When we exist this way, we miss out on so much joy in life and will forever be stuck on what’s known ...

Heroic versus hedonic happiness The answer posed here is that our classic formula for happiness has been slowly and stealthily replaced with an alternate happiness formula designed to promote ...

The brain rewards people when consuming comfort foods due to hedonic hotspots. Comfort foods, influenced by culture and ...

Behavioural science expert Bri Williams breaks down new research that reveals whether chatbots or voicebots are best for your ...

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to ...

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to ...

Our expectations can greatly influence the way we experience the world. The best-known examples of this are placebo and ...

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to hot sauce, according to a new study.

The new study shows that positive expectations can reduce the perceived intensity of spice and increase enjoyment, while ...