Behavioural science expert Bri Williams breaks down new research that reveals whether chatbots or voicebots are best for your ...

The brain rewards people when consuming comfort foods due to hedonic hotspots. Comfort foods, influenced by culture and ...

The new study shows that positive expectations can reduce the perceived intensity of spice and increase enjoyment, while ...

The experiment result showcased that the participants who thought they would like the hot sauce didn't feel it was as spicy.

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to ...

Researchers have uncovered fascinating insights into how our expectations influence our experience of spicy foods.

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to hot sauce, according to a new study.

Our expectations can greatly influence the way we experience the world. The best-known examples of this are placebo and ...

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to hot sauce, according to ...

The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to ...

Drinking water triggers a variety of complex biochemical reactions that reward rehydration and help satiate our thirst.