Protesters are asking Kellogg’s to discontinue artificial food dyes and preservatives in children’s cereals, something they claim the company promised to do by 2018.

Kellogg’s, one of the most popular cereal brands in the US, has been facing backlash from hundreds of consumers over presence of artificial colours and chemical preservatives in its products —Froot Loops and Apple Jacks.

Hundreds of people gathered outside the WK Kellogg headquarters in Michigan on Tuesday calling for the company to hold up its promise to remove artificial dyes from its breakfast cereals sold in the

BATTLE CREEK, Mich. — Activists are gathering in Battle Creek to protest the use of artificial dyes in foods by WK Kellogg. The protest is lead by health activist and influencer Vani Hari, who plans on delivering a petition of over 170,000 people asking WK Kellogg to remove artificial food dyes from its children's cereal.

As dozens of Americans rallied outside Kellogg's headquarters, petitions of over 400,000 signatures were delivered to the company’s offices in Battle Creek.

Protesters presented a petition with over 420,000 signatures to Battle Creek, Michigan-based WK Kellogg, insisting the company remove artificial dyes from cereals.

Hundreds of protesters gathered in Battle Creek on Tuesday in protest of WK Kellogg’s continued use of dyes and preservatives that are considered harmful.

Protesters gathered outside WK Kellogg Co.’s Michigan headquarters, demanding the company remove artificial dyes from its cereals sold in the US.

Dozens of people have rallied outside the Michigan headquarters of WK Kellogg Co. to demand that the company remove artificial dyes from their cereals in the U.S. The maker of Froot Loops and Apple Ja