It recognizes that marketing roots are deepening into library and information services; indicates the stage of LIS marketing at the international level; makes out a pool of the best practices in LIS ...

Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.) ...

Engage yourself in the study of consumer marketing. The focus of the Marketing Management major is understanding customers and competition, and managing local, national and global brands to achieve ...

Students in Marketing Management gain an understanding of consumer behavior and decision making, critical skills for any marketer. Starting in first year, students develop solid, core business skills ...