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Martha Stewart’s makeup look includes the Merit Beauty mascara that’s part of Hilary Duff’s routine and has previously been used on Mandy Moore and Sarah Jessica Parker. Stewart also used a PEOPLE ...

Before a day spent on her farm, Martha Stewart doesn’t want to spend forever getting ready—there’s too much else to do. And ...

Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, minimalist formulas have won the hearts of many makeup-wearers. Known for its no-makeup-makeup aesthetic and ...

One gem we’ve been obsessed with since it first launched in 2021 is Merit Beauty. If you’re not familiar with Merit, it’s a clean, vegan, cruelty-free minimalist makeup brand that hopes to simplify ...

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Learn more about our process here. For three weeks, I used every single product—applying each as instructed—included in Merit Beauty’s Full Collection to perfect my no-makeup makeup look.