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When it comes to modern marketing tactics, you can’t be all things to all people. Even beyond Gen Z, 71% of consumers expect ...

Brands have discovered a new seasonal sampling tool—Advent calendars. Burger King is the latest marketer to jump on the trend ...

Mint purchased 226 airings of its “Mintfomerical” across 16 networks including A&E, Food Network, History Channel, ION ...

Gerry Graf’s Astroland Advertising Festival seeks fresh perspectives from jurors with less than five years of experience.

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More attention and advertising dollars flowed into sports in 2024 behind big events such as the Olympics and the Super Bowl, ...

Comcast Corp. plans to spin off cable TV channels including MSNBC, CNBC and USA, according a person a familiar with the ...

Nissan has appointed Allyson Witherspoon as U.S. chief marketing officer. Witherspoon, who held the position less than two ...

Are you a print subscriber? Activate your account. By Urvaksh Karkaria - 52 min 53 sec ago By Ad Age and Creativity Staff - 5 ...