The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

Last September, Suntory Global Spirits made the decision to centralize its IT, digital strategy, delivery, and experience teams under a single leader. As a result, it named Hernan Tabah to the role of ...

Hershey’s ultimate goal is to modernize its IT operations but that transcends the limits of just upgrading technology. Bhatia says it’s fundamentally about transforming the way the company works — ...

Technology and consumer engagement trends are shaping the way consumer goods companies leverage content to resonate with audiences and compete in a digitally-forward world. In this fireside chat, CGT ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...