The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

Last September, Suntory Global Spirits made the decision to centralize its IT, digital strategy, delivery, and experience teams under a single leader. As a result, it named Hernan Tabah to the role of ...

Technology and consumer engagement trends are shaping the way consumer goods companies leverage content to resonate with audiences and compete in a digitally-forward world. In this fireside chat, CGT ...

Hershey’s ultimate goal is to modernize its IT operations but that transcends the limits of just upgrading technology. Bhatia says it’s fundamentally about transforming the way the company works — ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Glass Box Models and AI-Fueled Creative: ...