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Econsultancy
16 小时
Protein Works’ Laura Keir on the journey from CMO to CEO
We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...
Econsultancy
8 天
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is ...
Econsultancy
7 天
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ...
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to ...
Econsultancy
6 天
Additive Industries increases sales-qualified leads 725% with Formula 1-inspired campaign ...
The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...
Econsultancy
14 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
11 天
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal ...
Econsultancy
12 天
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
11 天
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing ...
Econsultancy
8 天
Guide Dogs targets younger demographic with digital storytelling campaign achieving 300,000 ...
The UK sight loss charity partnered with Motive Agency to grow its digital presence with a social-first storytelling campaign ...
Econsultancy
9 个月
Top 100 Digital Agencies
If you’re not an Econsultancy subscriber, you can download the report here.
Econsultancy
8 天
Ben Davis
If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of ...
Econsultancy
7 天
HEMA more than doubles organic traffic with household tips and tricks in multi-channel ...
The Dutch department store used search analytics to develop a series of ‘HEMA Helps’ videos that gained over three million ...
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