Discover a very different approach to 'closing the sale', which is highly effective. Here's how it works. It starts with a ...

There's a word you're using in your marketing today, which is losing you sales or client enquiries. Here it is, along with a ...

We're now able to test and measure our marketing with great precision. And it's causing small business owners to make very expensive mistakes.

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what ...

Yesterday, a business owner asked me if I had any tips on how to get your fees right. That question is often asked by newsletter subscribers. So, I’m not only going to answer it today, I’m also going ...

Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, ...

Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...