Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they ...

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost ...

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against ...

Update: WP Engine sues WordPress and 8.4% of Auttomatic’s staff quit in apparent protest — see below. WordPress co-founder Matt Mullenweg is mad. This seems to mean that sites using WP Engine cannot ...

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January ...

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ...

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in ...

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium ...

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest ...

Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all.