Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

With Christmas just around the corner, Boden’s holiday campaign is well underway. For the fashion retailer, every holiday season presents a great opportunity to affirm the brand’s three core values: ...

The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

The dating app, owned by Match Group, worked with Mischief as the creative agency for the campaign.

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

The nonprofit collective released its annual list showcasing 30 Brazilian individuals.

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The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

The fitness company unwraps its new spot and brand platform on Christmas day.

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