了解并证明您的营销如何对购买行为产生影响是任何营销活动取得成功的关键。您需要可操作的情报来建立广告与销售之间的联系，提高营销活动的有效性，并进行明智的优化，从而大规模地创造收入。 我们在这里提供帮助。尼尔森销售提升系统实现了广告与 ...

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嘻哈音乐迎来了它的 50 岁生日，我们将探讨嘻哈音乐是如何影响并持续吸引观众的。 了解为什么对不同受众的测量对媒体 ...

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悉尼--2024 年 9 月 30 日-- 尼尔森由消费者与媒体视角（CMV）提供的最新 "高级受众"（AdvancedAudiences）数据显示，澳大利亚的播客收听率空前高涨，其中老年人的收听率最高。 根据尼尔森的数据，澳大利亚的960万播客听众*中有14%的家庭收入在20万澳元及以上，播客 ...

Discover the American media and ad trends ahead of the 2024 presidential election in our new data hub.

Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.