La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Londres, Royaume-Uni - 15 janvier 2025 - Nielsen, leader mondial de la mesure d'audience, des données et de l'analyse, a annoncé aujourd'hui la nomination d'Inam Mahmood au poste de directeur général ...

London, UK - 15. Januar 2025 - Nielsen, ein weltweit führendes Unternehmen für Publikumsmessung, Daten und Analysen, hat heute die Ernennung von Inam Mahmood zum neuen General Manager, Audience ...