The Copywriter Code is a voluntary code of conduct for commercial writers. Copywriters who subscribe to the code, but fall short of these published standards, will have their ProCopywriters membership ...
Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...
Writing impactful copy requires specific training and experience. Before taking on copywriting projects, we learn the craft through training and on-the-job experience. Master the craft. Writing ...