Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after ...

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to ...

ServusTV will continue to sublicense media rights for tennis’s Australian Open and French Open in Austria from WBD for the ...

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing ...

Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat ...

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort ...

Rolex has expanded its relationship with the Women’s Tennis Association by joining its roster of Global Partners in a major ...

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add ...

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to ...

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a ...

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions ...

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern ...