The PGA Tour’s policy board approved sweeping changes to the circuit’s eligibility criteria, field sizes and the total number ...

The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights ...

Saturday marks arguably the biggest game of the year in the Big Ten when No. 2 Ohio State takes on No. 5 Indiana in Columbus ...

Gains in broadcast TV viewership in October were helped by a 10% bump for overall sports viewership, per new data from the ...

The Snow League, the upcoming snowsports competition series launched by Shaun White, has landed a multiyear media rights ...

The Jackie Robinson Estate is expanding its global licensing partnership with IMG while attempting to bring the legendary ...

The creation of NLL+ hopes to capitalize on an inflection point for box lacrosse – a format played indoors with six aside. In ...

The free DTC platform, which debuts ahead of next week’s 2024-25 season opener, will stream all regular season and postseason ...

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding ...

NFL owners on Tuesday will discuss possible new rules for Tom Brady following his interview with Patrick Mahomes that may ...

Michele Kang, one of the most powerful women in sports, has made a whopping $30M donation to U.S. Soccer for some of its ...

Grocery giant The Kroger Co. today is announcing it will move its NASCAR sponsorship to RFK Racing starting in 2025, when the ...