Seton Hall and Learfield have agreed to a 10-year extension, sources told SBJ. The original contract was slated to expire in 2026 and will now run through 2036.

The ACC, in collaboration with its official partners Disney and ESPN, is set to announce Geico as the presenting sponsor for the conference’s 2024 football championship game.

The creation of NLL+ hopes to capitalize on an inflection point for box lacrosse – a format played indoors with six aside. In ...

The PGA Tour’s policy board approved sweeping changes to the circuit’s eligibility criteria, field sizes and the total number ...

The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights ...

ESPN has unveiled FACTS, a new generative AI-powered avatar that is being tested with SEC Nation to help foster engagement, provide data and insights on complex sports analytics and target new ...

Ad agency BarkleyOKRP developed a creative strategy for TGL meant to capture the freshness of the league while demonstrating that the pace of TGL would be no leisurely Sunday afternoon.

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding ...

NFL owners on Tuesday will discuss possible new rules for Tom Brady following his interview with Patrick Mahomes that may ...

The Snow League, the upcoming snowsports competition series launched by Shaun White, has landed a multiyear media rights ...

Gains in broadcast TV viewership in October were helped by a 10% bump for overall sports viewership, per new data from the ...

The Jackie Robinson Estate is expanding its global licensing partnership with IMG while attempting to bring the legendary ...