The Golden State Warriors have been ranked by Brand Finance as the most valuable brand in the NBA for the third consecutive ...

Fiba Europe, the governing body for basketball in Europe, and sports media company DAZN have announced a global broadcast ...

NYX, which also sponsors the Women’s National Basketball Association’s (WNBA) New York Liberty, had already signed on as a ...

A suite of innovative new products are set to further elevate how the NBA's digital-savvy fanbase engages with the US ...

Spanish top-flight soccer outfit Valencia have announced new long-term debt refinancing agreements worth a combined €186 ...

Viewers of the Netflix's boxing coverage of Paul vs Tyson complained of frequent buffering and low-quality feeds.

Unilever’s Kathryn Swallow says women’s soccer remains a “fast-growing space” which is “nowhere near” where it should be.

Los Angeles Dodgers star Shohei Ohtani sparks US$4.3 million in media value in a single day, according to Relo Metrics.

Existing shareholders such as RedBird, FSG and Nike will invest US$40m to fuel combined production company's growth ...

Major League Baseball’s (MLB) Houston Astros have announced a 15-year naming rights partnership with air conditioner ...

Warner Bros Discovery (WBD) has reportedly settled its breach of contract lawsuit with the National Basketball Association ...

‘A successful exchange was a condition for acquiring the Dish video business,’ a DirecTV spokesperson told CNBC in an email. ...