Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.

The US-based wrestling promotion will simultaneously stream its flagship shows on Max as part of its renewed contract.

Global sailing series also confirms it will return to Canada to stage an event in 2026, following race last season.

The two teams were the only Cup Series outfits that refused to sign the charter proposal that passed last month.

Amazon Deal would offer wide distribution for DSG but unclear if tech giant will still make direct investment.

Four-time major champion Rory McIlroy talks up prospect of an agreement between PGA Tour, DP World Tour and PIF.

Swedish private equity firm Altor Equity Partners has agreed to acquire a majority stake in ice hockey equipment company CCM ...

Several brands involved, including Louis Vuitton, Moet Hennessy and Tag Heuer, with more expected to be announced.

At SportsPro AI, OpenAI and ChatGPT used some jaw-dropping tech to show exactly why measured enthusiasm around artificial intelligence is warranted.

The deal grants airline marketing rights for the NHL’s Washington Capitals, the NBA’s Washington Wizards and the WNBA’s ...

Premier League club are weighing up modernising their long-time home against building an entirely new stadium.

NHL commissioner Gary Bettman again rules out imminent expansion and changes to private equity investment rules.