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28 分钟
Weekly AI Recap: California AI safety bill dies & Google AI Overviews get ads
California Gavin Newsom announced Sunday that he was vetoing SB 1047, a bill that would have imposed safety standards on some ...
1 小时
Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads
Following more collabs and award wins than we can count, as part of The Drum’s Fashion & Beauty Focus, we ask: How did ...
4 小时
Domino’s, Beavertown & Kantar share secrets of compelling food & drink marketing
Only food and drinks brands that adapt rapidly to change and create innovative strategies to grow brand loyalty, build ...
3 小时
How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
As part of The Drum’s Fashion & Beauty Focus, we unpack Marc Jacobs’s TikTok strategy, which is winning over Gen Z and adland ...
5 小时
Best Ads of the Week: Pluto TV’s couch potato party & Call of Duty’s Replacer return
There’s also Six Flags’ spine-chilling clown scares and Peet’s Coffee’s bold stand against complicated coffee trends.
Opinion
6 小时
Opinion
Fashion’s luxe leaders are trapped in a never-ending game of musical chairs
With the constant rotation and fleeting tenure of a chosen few creative directors, do the world’s leading fashion brands risk ...
Opinion
5 小时
Opinion
Resale sites can be an antidote to fast fashion – but positioning is key
Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3.
5 小时
How fast fashion is shaking up the luxury industry
Younger consumers used to Zara, Shein and Boohoo now expect the same speed to market from Gucci, Burberry and Coach. As part ...
7 小时
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion
With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and ...
Opinion
7 小时
Opinion
How beauty brands are taking pop-ups to new heights with young consumers
Experiential is the gift that keeps on giving, connecting audiences to brands and creating reams of social output, says ...
6 小时
Ad of the Day: M&S brings Autumn looks and TikTok energy to new campaign
The supermarket has been trying to increase awareness among a broader, younger, and more fashion-led consumer while ...
9 小时
What emerging fashion brands should marketers be keeping an eye on?
For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what ...
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