As part of The Drum’s Fashion & Beauty Focus, we unpack Marc Jacobs’s TikTok strategy, which is winning over Gen Z and adland ...

Only food and drinks brands that adapt rapidly to change and create innovative strategies to grow brand loyalty, build ...

Younger consumers used to Zara, Shein and Boohoo now expect the same speed to market from Gucci, Burberry and Coach. As part ...

Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3.

There’s also Six Flags’ spine-chilling clown scares and Peet’s Coffee’s bold stand against complicated coffee trends.

The supermarket has been trying to increase awareness among a broader, younger, and more fashion-led consumer while ...

With the constant rotation and fleeting tenure of a chosen few creative directors, do the world’s leading fashion brands risk ...

Experiential is the gift that keeps on giving, connecting audiences to brands and creating reams of social output, says ...

With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what ...

After a fall from grace in 2019, Victoria’s Secret is rebounding with a more inclusive message and stronger, more local ...

Last year, the Mexican food giant challenged two restaurants’ ownership claims to the phrase ‘Taco Tuesday,’ ultimately succeeding in its goal to bring the saying into the public domain.