This article discusses the importance of brand names in communicating the brand identity, arguing that names can be inappropriate and detract from potential success.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

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Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Consumers across America talk about brands some 2.3 billion times every day – and, increasingly, Hispanic shoppers are leading the conversation. "Twenty-one percent of those word-of-mouth brand ...

Our quarterly report series covering marketing’s most pressing issues.

On the night of the 2014 Super Bowl, users of Snapchat might expect to receive a barrage of football-related content from any brand savvy, or brave, enough to use the mobile-messaging app, where ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

Analyses the results of a global WARC survey of senior strategists.

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The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...