Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

Google Search is the biggest search engine in India, but a brand like Google Search also has its own challenges. For deeper penetration amongst young & new internet users (NCCS BCD Tiers 2/3/4 markets ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...

A Q4 update of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. In August this year, WARC published the first in a new series of quarterly ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. As inflation ...

Hello and welcome to The WARC Podcast. I'm Stephanie Siew, Senior Research Executive here at WARC. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...